.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has actually onboarded Indian cricketer KL Rahul as a company emissary as well as a financier in the company, it showed to ETRetail.Without divulging the exact portion of risk the cricketer has actually taken, the firm stated it is actually a significant and strategic investment.This collaboration aims to take advantage of KL's tremendous popularity, specifically one of youth and also exercise enthusiasts, to expand Boldfit's reach into low compertition markets and also demographics around India.Sharing about the company's growth strategies, Pallav Bihani, founder and also chief executive officer of the business stated, "Our experts are actually going all-in on broadening our activewear and also footwear groups, which are actually set to redefine the physical fitness market. These sectors are our future development motors." Presently, physical fitness and doing yoga extras drive the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label obtained a profits of Rs 73 crore. With key initiatives as well as this relationship, the brand aims to reach out to an earnings of Rs 500 crore through FY26. Founded in 2018, it presently serves over 1 crore customers each year as well as intends to grow this grasp to 5 crore through this alliance. Additionally, it is enhancing its source chain structure to guarantee rapid delivery and steady product availability.Looking ahead, the D2C startup counts on a surge in online visitor traffic, social media sites involvement, and greater sales throughout our crown jewel categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
Participate in the community of 2M+ sector professionals.Sign up for our newsletter to acquire most current insights & analysis.
Download And Install ETRetail Application.Receive Realtime updates.Save your preferred articles.
Browse to download Application.